The stories are one of the best ways to make money

　　"It's not all about bricks and mortar shop, or even shop online or download. Consumers have already begun subscriptions to online environments, as well as in-game purchases, microtransactions and other related expenses game. I think there is certainly a place for brick and mortar stores.

Consumers, particularly consumers in Australia have shown that like the shopping experience. Retailers must adapt to these changes and their offerings have to look away from the retail transactions more offers simple experience. "Finally, with 43 percent of people older than 50 years participating in some kind of interactive entertainment, Curry said it was encouraging to see that older Australians also stung by the bug of the game.

No, says Zeschuk. In fact, is the secret weapon of the game. "The stories are one of the best ways to make money, look at the film industry," he says. "One of our fundamental premises has always been that the reason I got into this is that although it was economically a smart place to go." The good news is that as the genres that have worked on have evolved, we have been able to adapt our stories, expand their scale, scale down, rationalize. It's exciting and a great way to grow - and is something that is applied to the MMO. "